NEW THREADS: A Collective Donation to Chinatown
Example of Problem Solving, Connecting with Community Base, and Brand Strengthening
Want to shop and help the community?
This May and June, EVERY purchased Son of Paper White Tee will be matched with a white Tee donation to our favorite SF nonprofits: Cameron House, CCDC and St. Anthony’s.
Order Here: https://forms.gle/1faXs1SNpWsfiTGp7
It’s been a really tough year for many and being in community is what our team misses above all. My family and I have a long and intimate history with San Francisco Chinatown. In fact, Cameron House’s Culbertson hall was the first stage that a bright eyed and a little bit overzealous SOP performed spoken word on. During Covid, Cameron House, CCDC’s Feed + Fuel Chinatown program, and St. Anthony’s meal serving programs have been critical to our people of color SF communities.
My hope is that our collective donation will inspire Chinatown youth and also provide new threads for two of San Francisco’s underserved communities.
As things begin to finally open up, I want to build on the momentum and spark joy for as many people as possible. By participating in New Threads, you can help us reach our goal of 80 donated shirts before July.
To find out more about each of the recipient organizations, click the links below!